Crisis management is not just about what to do when a crisis strikes but how to identify potential crises and how and what to do to reduce the chances of a crisis happening in the first place.
In resolving issues for companies, we've found that there are four key questions that require consideration. These are;
1. What is the major problem the company is facing?
2. Is there a regulatory issue affecting the profitability of the company?
3. How are you currently communicating about this issue?
4. What is the biggest 'time-bomb' in the company?